Live Case Study

Watch Thumbly Find a Winning Thumbnail

See exactly how a supplement brand used Thumbly to test 10 thumbnail variations and discover a creative that outperformed their average by 161%. This is real campaign data.

Scroll to See the Results
The Campaign

TurboGreens Spring Launch

brand
GreenLife Supplements
product
TurboGreens Daily Supergreens
goal
Launch TikTok ad campaign for new greens powder
budget
$3,200/month
platform
TikTok Ads
duration
7-day A/B test
STEP 1

Upload the Product Image

GreenLife uploaded their TurboGreens product image. One photo — that's all Thumbly needs to generate a full set of creative variations.

TURBO
GREENS
Daily Supergreens
Powder
71 Ingredients
turbogreens-product.png
1200 × 1600 · 340KB
Image uploaded successfully
STEP 2

Thumbly Generates 10 Variations

In under 30 seconds, Thumbly created 10 unique thumbnail treatments — each with a different creative strategy optimized for TikTok's algorithm.

TURBOGREENS
Daily Supergreens
Clean Studio
MINIMAL
SUPER
GREENS
30 servings
Bold Gradient
VIBRANT
FUEL
YOUR POWER
Dark Energy
DARK
71 SUPER FOODS
IN ONE SCOOP
Split Layout
SPLIT
5,000+ Reviews
“Life changing”
Social Proof
TRUST
⚡ LIMITED ⚡
40% OFF
Ends tonight
Urgency
SCARCITY
@greenlife.co
POV: you finally found greens
that don't taste like grass 🌿
#turbogreens #healthtok #supplement
WINNER
TikTok Native
UGC STYLE
🍃
NATURE'S
BLEND
100% Organic
Nature Blend
ORGANIC
FUEL
YOUR
DAY
Typography
TEXT HEAVY
WITHOUT
😴
WITH
Comparison
VS. STYLE
STEP 3

A/B Test Runs for 7 Days

All 10 variations were deployed as TikTok ad creatives with equal budget splits. Thumbly tracked impressions, clicks, and CTR in real-time.

Day 1
Test launched
All 10 variations deployed equally across TikTok ad sets
Day 2
Early signals
Variation #7 showing 2× higher engagement than average
Day 3
Clear pattern
Top 3 and bottom 3 performers separating — #4 and #10 lagging
Day 5
Frontrunner locked
#7 TikTok Native pulls ahead at 4.2% CTR with 8K+ impressions
Day 7
Winner declared
95% statistical confidence reached — test concluded automatically
125,081
Total Impressions
2,262
Total Clicks
10
Variations Tested
95%
Confidence Level
STEP 4

Winner Declared: 4.7% CTR

After 125K+ impressions, Variation #7 “TikTok Native” emerged as the clear winner — outperforming the field average by 161%.

CTR Performance (Click-Through Rate)

Sorted by CTR ↓
#7 TikTok Native
4.7%
WINNER
#2 Bold Gradient
2.4%
#5 Social Proof
1.9%
#3 Dark Energy
1.7%
#1 Clean Studio
1.5%
#9 Typography
1.4%
#6 Urgency
1.3%
#8 Nature Blend
1.2%
#10 Comparison
1.1%
#4 Split Layout
0.8%
Average CTR: 1.80%
Winner vs. avg: +161%

Detailed Results

#VariationImpressionsClicksCTR
7
TikTok NativeWINNER
12,5535904.7%
2
Bold Gradient
12,2342942.4%
5
Social Proof
11,9872281.9%
3
Dark Energy
13,1022231.7%
1
Clean Studio
12,8471931.5%
9
Typography
12,0891691.4%
6
Urgency
12,6781651.3%
8
Nature Blend
13,2011581.2%
10
Comparison
12,9341421.1%
4
Split Layout
12,4561000.8%
The Winner

TikTok Native Takes It

@greenlife.co
POV: you finally found greens
that don't taste like grass 🌿
#turbogreens #healthtok #supplement
#1 WINNER
Variation #7
TikTok Native
UGC-style creative mimicking organic TikTok content with authentic captions and hashtags.
0.0%
Click-Through Rate
+0%
vs. Average
0
Total Clicks
12,553
Impressions
KEY INSIGHT

The TikTok Native style won because it blended into the user's feed like organic content. Users were more likely to engage because it didn't look like a traditional ad. This is a pattern we see across 78% of winning thumbnails in supplement campaigns.

The Impact

Campaign Results Summary

4.7%
Winner CTR
vs 1.8% avg
+161%
Above Average
CTR improvement
$1,840
Monthly Savings
estimated ad waste eliminated
< 7 days
Time to Winner
fully automated test

After the test, GreenLife Supplements routed 100% of their TikTok ad budget to the winning thumbnail. Their cost-per-click dropped by 38% and they saved an estimated $1,840/month in ad waste — all from a single Thumbly test that ran itself.

Ready to Test Your Own Thumbnails?

Stop guessing which creative works. Let Thumbly generate, test, and find your winning thumbnail — just like GreenLife Supplements did.

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